“With Alan Kulwicki's history of racing against Bill Elliott and Chase's rise in the world of NASCAR, it made a nice, perfect fit for us to engage back into NASCAR engage back into a growing name and it's been a perfect match for us over the past four years.” “We looked at sponsorship opportunities across the sports world on what makes sense for our brand, and it leaned us back into the NASCAR world. “We did a good amount of research on who the core demographic was for NASCAR,” he said. ISC Archives/CQ-Roll Call Group via Getty Images winning the 1992 Winston Cup Series Championship in the Hooters 500 at Atlanta Motor Speedway on Novemin Hampton, Georgia.
HAMPTON, GA - NOVEMBER 15: Alan Kulwicki, driver of the #7 Ford, celebrates in Victory Lane after.
